Chick Magnates, Ayatollean Televangelist, & A Pig Farmer’s Beef:
Inside the Sometimes Hilarious World of Advertising.
By George Arnold.
Waco: Eakin Press, 2007. 201 pages, pbk, photos, ISBN 1-934645-19-2 $22.95. http://www.eakinpress.com/
The creative, fun, advertising brains of Texas spill out onto the page via ad-exec George Arnold. Many of the 22 “true” stories are Texas accounts, especially around Dallas. Think Christian Broadcasting Network meets Jimmy Dean sausage meets Bo Pilgrim chicken meets “Bum” Bright and you’re got some scenarios. Oh, oh, and there’s the Robert Redford connection. To round out Arnold’s mentorship of budding pitchmen and pitchwomen, each story ends with a 4-point learning curve. If you think there’s a little creative spin here, well, I do declare! Not in Texas!
The creative, fun, advertising brains of Texas spill out onto the page via ad-exec George Arnold. Many of the 22 “true” stories are Texas accounts, especially around Dallas. Think Christian Broadcasting Network meets Jimmy Dean sausage meets Bo Pilgrim chicken meets “Bum” Bright and you’re got some scenarios. Oh, oh, and there’s the Robert Redford connection. To round out Arnold’s mentorship of budding pitchmen and pitchwomen, each story ends with a 4-point learning curve. If you think there’s a little creative spin here, well, I do declare! Not in Texas!
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